Common Mistakes Hotels Make When Showcasing Amenities to Guests

Guest amenities have a large part to play in guest attraction and guest retention as far as the hotel is concerned. Often when travelers need to choose between hotels, it’s amenities that make the difference. Yet, for the most part, hotels fail to showcase their amenities well enough to capitalize on a chance to do so and make a good impression on potential guests. In this blog, we analyse some common hotel mistakes when showcasing the amenities to guests and how to avoid them.

Overlooking Clear Communication

So one of the most common hotel faux pas, if you will, is to not communicate what their hotel guest amenities are clearly. Simply listed on a website or brochure isn’t enough. Hotel require explanation, and even visuals, to understand what is on offer in its full form. To name a few, hotels can talk instead of only mentioning such as spa services, range of services, quality of therapists and ambiance of the spa area.

Failing to Update Information Regularly

Another common pitfall is outdated information on amenities of hotels. There are cases when a hotel promotes a pool or a gym which is being renovated or services which have been terminated. This can result in the hotel's credibility and lead to the guest dissatisfaction.

Not Highlighting Unique Amenities

Most hotels miss the mark when focusing on generic amenities, instead of what makes them unique. Unique experiences are what most guests search for, and hotels that don’t highlight their own guest amenities may seem more sub par.

Poor Visual Representation

Even the best guest facilities won’t be appealing if you don’t offer low quality images or lack of visuals altogether. Visually, guests rely on visuals to understand a hotel before booking. Photos of an offering that are blurry or a space that is poorly lit do not give the offerings justice.

The Power of Digital Platforms to be Ignored

As today’s hotels look to promote their guest amenities, they miss opportunities to take advantage of platforms such as Instagram, Facebook and YouTube. If a hotel is present in a static way on these platforms, they may miss out on seeing a larger audience.

Lack of Personalization

The other major mistake is not personalizing the promotion of guest amenities. No approach works for all the guests, it is a different relevance for each, and that is why a one size fits all approach won’t indeed work for everybody. For example a business traveller might be looking for high speed WiFi while a family will probably focus on kid friendly amenities.

Overlooking Eco-Friendly and Modern Amenities

As sustainability conscious travelers make their way through the mainstream, a missed opportunity is not seeing how to bring in eco friendly guest amenities. Similar to modern amenities such as smart room controls or app services, they just go unnoticed.

Underestimating Social Proof

Often, guest reviews, testimonials and other user generated content go ignored by hotels when it comes to displaying what amenities their properties provide. This lack of social proof shows potential guests that the claims of the hotel may not be true.

Not Demonstrating Value

Most hotels provide only general information about the amenities they list rather than why it enhances a guest’s stay. For instance, saying the hotel has free breakfast doesn't mean much since it doesn't tell you about the real taste of a fresh and local meal to kick off the day.

Neglecting Cultural Relevance

Most of the time, international hotels do not promote the amenities relevant to their target audience, which leads to their failure. One example might be a hotel in India that is likely to attract foreign tourists there, but neither services traditional Indian hospitality, nor offers Indian cuisine, nor runs cultural activities

Lack of Accessibility Information

When travel guides highlight their amenities, hotels rarely take into account the needs of a differently abled guest. They can alienate potential customers seeking accessible facilities.

Overloading Guests with Information

Providing details is a must; but overwhelming them with too much information can do just that. A large list of guest amenities can be long, confusing and unappealing.

Conclusion

Your job doesn’t end with a listing of what the hotel has to offer: it’s about telling a compelling story that will appeal to potential guests. If hotels steer clear of using these daunting mistakes in marketing, they will be able to make better marketing efforts for their guests and also make them stand out in the competitive hospitality industry. This means that how they (the hotel chain) communicate with users, how it beautifies its visuals for the users, and how it capitalizes on digital platforms to spread the word about the amenities available to the users all have critical influence on how it sells its products.